GreenPan Rated Best in Class by Men's Journal!

9th July 2012

We are proud to say we were rated as the best frypan in a test of Non-PTFE frypans in Men's Journal! The test praises the 12" Frypan for its non-stick capabilities, easy cleaning and states it is better than any PTFE-coated frypan!

GreenPan Giveaway in Woman's Day Magazine!

Now through the end of July, you can enter to win one of 25 GreenPan Lima 12 inch fry pans! To enter, use your smart phone to click the tag on page 160 of the May 2012 issue of Womna's Day. Don't have a smart phone? No Problem! You can also enter online here. Good luck!

GreenPan™ recommended...again!

GreenPanTM has partnered with the Cooking Club of America once again, this time putting the San Francisco 9.5 inch open frypan to the test. The results are in...we are thrilled to announce that GreenPanTM San Francisco has received a 100% approval rating and has joined Copenhagen as an approved product by the Cooking Club of America! Look out for us in their Winter 2011 issue.

To learn more about our San Francisco collection, please click here

Williams-Sonoma Demo


On August 20th, 2011 GreenPanTM was invited to demo at Williams-Sonoma in the Westchester Mall, located in White Plains, NY. Between 2-4pm, Chef Chai created edible masterpieces on the exclusive Non-Stick Cast Iron Grill Pan. Customers and staff members alike watched in awe as Chef Chai prepared dish after dish, without anything sticking! He proved why this piece is the perfect addition to any home, making grilling in doors easy, tasty and mess free. Just because summer is over doesn't mean great tasting food has to be! For more information on our non-stick Cast Iron Grill Pan, click here.

For a listing of future demonstrations and events please click here

GreenPan™ tested and recommended!

Over the past few months, Cooking Club members from the Cooking Club of America, have been cooking with, testing and writing about GreenPanTM Copenhagen 9.5 inch open fry pans. This test was performed over a 3 month period. The results are in! It is our pleasure to report that the Copenhagen Open Fry Pan has officially been tested and recommended by the Cooking Club of America! The final results are a 93% approval rating and a member rating of 9.2. These are excellent results and certainly something to be proud of. Be sure to check out the report in the Fall 2011 issue of The Cooking Club of America.

To learn more about our Copenhagen collection, please click here

Youth movements supported with free GreenPan™ frypans!

Belgium July 8th  2010 During the summer, many youth attend summer camp. At these summer camps, large groups of young, hungry enthusiasts must be fed.

GreenPanTM decided to donate hundreds of fry pans, which were originally used at fairs, photo shoots and demonstrations, to these summer camps. In this way, useful fry pans receive a second life. The donation became a huge success.

The action was presented on Studio Brussel, one of the biggest radio stations in Belgium. In no time, all giveaways were on their way to serve at summer camp.

International Home + Housewares Show 2011

2011 has already been a busy year for GreenPanTM as we were featured at the International Home + Housewares Show in Chicago, IL. in March. Featuring the newest additions to our family, Barcelona entered the scene, additions to the San Francisco Range premiered, and Cast Iron, Essentials and Electrics were launched, all in the United States. In addition to the GreenPanTM expansion, there were numerous logos on the booth, not just GreenPanTM. The head logo belonged to The Cookware Company, a merging partnership between GreenPanTM and Anotech International, a powerhouse in cookware manufacturing and GreenPan's manufacturing partner. Both companies will now operate as one unified entity, hence The Cookware Company. Underneath The Cookware Company logo was fittingly GreenPanTM, followed by new comer, Green+Life. Green+Life is a series of cookware ranges also coated with the famous ThermolonTM, available in a variety of different colors and styles. Featured underneath Green+Life was surprise logo belonging to MasterChef. The Cookware Company will now supply MasterChef with professional grade cookware to be used on the show and available in store. Needless to say, 2011 will be a busy year for The Cookware Company, GreenPanTM and all involved!

Official launch: First non-stick cast iron in the World

GreenPanTM is proud to pioneer one again! After launching the very first PTFE and PFOA free non-stick cookware, GreenPanTM is excited to launch the first non-stick cast iron cookware in the world!
For generations, people have enjoyed using cast iron cookware to make stews, grill steaks, slow cook, etc. These traditional pieces are now combined with GreenPansTM core principles and non-stick properties. ThermolonTM the intensive coating belonging to GreenPanTM does not contain PTFE or PFOA and no cadmium or lead is used in the production. In addition, all items are made of 100% recycled post-consumer cast iron in the USA. Williams-Sonoma is now carrying the Cast Iron Grill pan with Dome Lid, available online and in store.

GreenPan™ Showcased at Frankfurt, Ambiente


During February 2011, GreenPanTM ventured to Frankfurt, Germany for their annual Ambiente fair.


With a booth 2 stories high, GreenPanTM showcased both their classic lines of cookware and launched their newest products! The Cast Iron, Electrics and Essentials lines all debuted at this 5 day extravaganza, impressing buyers and media alike! Cooking demonstrations were held daily to prove the amazing non-stick qualities ThermolonTM provides and cooking qualities of each GreenPanTM product.


The fair was a huge success! GreenPanTM is already looking forward to returning to Ambiente next year!


GreenPan™ eco-friendly cookware donates trees

International cookware brand, GreenPanTM, partnered with social enterprise Food & Trees for Africa (FTFA) to donate a tree for every item sold in South-Africa during the month of August 2010 to be planted through the Trees for All program.


The first 20 trees were planted at Vuyani Primary School in Gugulethu, Western Cape, late last year. Since then, schools in KwaZulu Natal and in the Western Cape that had applied to FTFA,  have received GreenPanTM trees.  The tree plantings are a good opportunity to allow school communities to experience planting and caring for trees and to learn of all the many benefits they bring as an essential component for a healthy life and a healthy planet. In time, these trees will also provide shade for the learners to sit under during breaks.


To end off the planting of the trees with a flourish, GreenPanTM staff will attend the last of their tree planting events in Soweto, at Mangwele Primary School.


Mangwele Primary School has 344 learners and ten educators. They run a feeding scheme for their orphaned and vulnerable children and  requested the trees so that pupils could enhance their environmental knowledge, become aware of climate change and learn about climate change solutions.


"Mangwele Primary School would like to take this new knowledge of greening out into the community to foster a sense of pride in the environment," said Mr A Magau, the Principal. "We are very excited to have the GreenPan staff here to plant the trees with the learners, as this will unite and build their future partnerships in developing the school "

GreenPan™ Event in Istanbul


On 5th January 2011, GreenPanTM organized, in cooperation with its local distributor Esse, a cooking event for the Turkish press and media. All major journalists were invited to experience cooking with GreenPanTM. Turkish musician, celebrity and chef Ayhan Sicimoglu showed the press how to prepare some signature dishes while using GreenPanTM products. ‘We are very happy to cooperate with Esse, Turkey's leading kitchenware distributor and retailer, to build the GreenPanTM brand and to introduce the first healthy and eco-friendly cookware to the Turkish consumer ', said GreenPanTM CEO Wim De Veirman.

The “Buy 1 get 1 Tree” event

On June 8th 2010, Shiwa Corporation Ltd, a distributor of GreenPanTM in Thailand, organized a new program, The “Buy 1 get 1 Tree” event, at the Bankampu Tropical Gallery in Bangkok. The “Buy 1 get 1 Tree” event was a major success and became one of the biggest GreenPanTM PR events in Thailand.
The event was covered by all leading TV and written Press. Famous Thai celebrities like ‘Nui Sujira Arunpipat’ and ‘Pond-Chaiyapon Leepapan’ were invited to endorse the GreenPanTM Rio range with some cooking demonstrations.  All Thai can join the ‘Buy 1 get 1 Tree’ program and help contribute to a better environment. Basically, when you buy a GreenPanTM product, in exchange you receive a small tree for free which you can plant at home or at the office. As our brand keeps growing, the trees do, too.

GreenPanTM is now available in all leading department stores and retailers in Thailand including Central, Siam Paragon, The Mall, Robinson and many others.

Good Design Award 2009

More Good design news! In December, 2009, the GreenPanTM Dubai Range was also awarded the Good Design Award 2009. The awarded designs were displayed at The Chicago Athenaeum: Museum of Architecture and Design.

Founded by architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann, Jr. in Chicago in 1950, GOOD DESIGN is recognized internationally upon the world's most prominent designers and manufacturers for its new, visionary, innovative product concepts, its inventions, and its originality. Additionally, Good DESIGN is known for stretching the envelope beyond ordinary product and consumer design.

In addition to the Design Plus and Good Design Award, the Dubai range also received an honorable mention at the Dutch Design Award.

Indonesia gets a taste of GreenPan™

GreenPanTM has  been available for several months in Indonesia, the official press launch took place in Decanter Jakarta wine house in October 2009. The official press launch was attended by Indonesian press, local celebrities and various retail buyers. GreenPanTM is officially distributed by Indonesia’s leading household group, Pt Multifortuna Sinardelta. “Environmentally friendly products are becoming increasingly important today and consumers are more conscious about healthy living and eating. PT Multifortuna Sinardelta is proud to be the partner of GreenPanTM in Indonesia. Now, consumers can have a choice of quality products to pick from.” said Lisa Atmadiredja, President Director, PT Multifortuna Sinardelta. Multifortuna is currently carrying the Kyoto, Rio and Nairobi ranges and is present in all leading retailers across Indonesia such as Sogo, Metro, Perennials, Grand Lucky, etc. ‘Adding Indonesia to our export list enables us to strengthen our position in South East Asia  and we look forward to working closely with Multifortuna to introduce GreenPanTM to the doorstep of every household’, said Wim De Veirman, CEO of GreenPanTM.

Launch of the new Thermolon™ ROCKS coating

After the success of ‘Endurance’, ‘Resilience’ and ‘Expert’ coatings; GreenPan™ is launching the newest generation of coatings from Thermolon™.  The Rocks coating is rated as one of the most abrasion resistant coatings in the world*.  It has a dark grey look and is used for the first time on the new food service and professional ranges – the ‘Copenhagen’ and ‘Rotterdam’. Later, it will also be launched on the newest household range – ‘San Francisco’.

*According to independent test results.

Cycling tour: Tour of Flanders 2009 / Belgium

E. Merckx, A. Tchmil, A.Tafi, A. Ballan, T. Boonen - former heroes of previous editions of the famous Belgian cycling tour: the Tour of Flanders.
The ‘Koppenberg’, ‘Patersberg’, ‘Bosberg’, ‘Muur van Geraardsbergen’, ‘Ode Kwaremont’ are only 5 hills (of the in total 16 hills), each with an average climbing percentage of about 11%.
The 2009 edition was announced as a “special 93rd edition”.

Among the many famous and world known participants - like Hincapie George, Thor Hushovd, Sébastien Chavanel, Filippe Pozzato and Tom Boonen – there was another remarkable participant with the publicity vehicles: the GreenPanTM publicity car.

On Sunday April 5th 2009 in the early morning, we got our license. At 09.00am we started the race and had a magnificent and enjoyable experience. The whole day we drove around 25 to 30 minutes before the cyclists. Our publicity car was completely ‘stickered’ with the GreenPanTM logo and colors. We were seen by around 700.000 spectators during the day.

By the way: Stijn Devolder (Quick Step team) for the 2nd time in a row won the 93rd Tour de Flanders, edition 2009.

GreenPan™ comes to Thailand

GreenPanTM was launched officially during a press event on 24th March 2009 in Bangkok, Thailand.

The press event was covered by all leading TV and written press. Among the attendees were Thai celebrities such as actor Sarawutt Navaseangaroon and pop singer Jennifer Ann Politanont, as well as former Bangkok governor Dr. Pichit Rattakul.

Delicious Thai snacks were prepared by our GreenPanTM chef and everyone had the opportunity to experience cooking with GreenPanTM.

GreenPanTM is currently available in all leading department stores and retailers including Central, Siam Paragon and Isetan.

Launch Malaysia: Malaysia cooks it up

Katrin BJ, the leading household goods distributor in Malaysia and Singapore, has been appointed by GreenPanTM as its exclusive distribution partner for Malaysia, Singapore and Brunei.

Furthermore, GreenPanTM also partnered with the Asian Food Channel - the only regional food channel in Asia - as its prime marketing and advertising partner. The Managing Director of Katrin BJ said,”We see the partnership between us, AFC and GreenPanTM as a new way of reaching out and bringing this great cookware to our targeted consumers”.

In March 2009, GreenPanTM was officially launched during a press event in the Bangsar Shopping Village, in Kuala Lumpur. Katrin BJ has launched several ranges which include fry pans, woks, casseroles, grill pans and skillets, everything you need to make your kitchen complete.

GreenPanTM is now available in all leading retailers such as House of Presentation, Kitchen Shop, Parkson, Isetan, Sogo, Jusco, Metro and other selected retailers.

Singapore can stand the heat

In February 2009, GreenPanTM was officially launched into retail locations in Singapore, together with the Asian Food Channel and Katrin BJ. On 20th March 2009, the official press launch took place at the Asian Food Channel’s in-house studio kitchen.

GreenPanTM offers a number of selected ranges in different materials, which are indispensable in the kitchen. GreenPan is now available in all leading department stores such as Takashimaya, Robinsons, Tangs and Isetan, as well as other selected retailers.

AFC Managing Director Hian Goh said,”Launching GreenPanTM on AFC has been an amazing success when we introduced it exclusively to our viewers for sale through our website in July last year.

Therefore we are pleased to be the exclusive TV advertiser for this pan now that it’s available for sale at our retail customer’s shops”. Whether you want to wok, make a stew or sear the perfect steak, everything is now possible with the wide assortment of GreenPanTM products. 

Design Plus Award 2009

In February, 2009, our GreenPanTM Dubai range was given the Design Plus Award 2009 for its outstanding and particularly innovative design. The Dubai range, designed by Jan Hoekstra, combines stylish design with functionality, fully endorsing the core values of GreenPanTM

The Design Plus award is presented by a distinguished jury in conjunction with the Ambiente international consumer goods trade fair in Frankfurt. This exemplary and trend-setting award is given for a product that exhibits excellent product design.